MichelleNomshado Baca
Luxury brand strategy, built to go global
Biography +
Founder and commercial strategist, equipping women with the tools for ownership. Trained in luxury at Ralph Lauren and trusted by UHNW private clients, I took A Complexion Company and Sān Wellness to Selfridges, Liberty and John Lewis.Today I help luxury brands grow through commercial strategy, paid growth, custom AI and raising investment.
Sān Wellness
Europe
London · Monaco · Switzerland
youngest woman to raise from a global consumer health and hygiene company
Founders Factory
Holland & Barrett
Liberty London · John Lewis
Standard Dose USA · Woo ITV
DTC and wholesale
Sana Jardin Founder Mentorship Award
LSEG Elite Mentorship
Featured Entrepreneur, Migration Museum
“Taking Care of Business”
Services +
Every engagement starts with a Private Consultation.
Luxury Retail Readinessfrom £500+
Get stocked where your customers already shop.
- Buyer pitch and brand story
- Line sheet, wholesale pricing and terms
- Positioning and a target retailer list
My own brand: Harrods, Selfridges, Liberty, John Lewis.
Start with a Private Consultation →Investor Readinessfrom £500+
Walk into the room ready.
- Pitch deck and financial story
- Data room, set up and complete
- Investor Q&A rehearsal
Backed by Reckitt, Founders Factory and Holland & Barrett.
Start with a Private Consultation →Paid Social ManagementBespoke+
Ads run by someone who reads the numbers daily.
- Account audit and growth plan
- Creative testing, scaling and cutting
- Weekly reporting, watched by custom AI
10x revenue for a premium DTC fashion brand.
Start with a Private Consultation →Mentoring & Coachingfrom £500+
A founder who has done it, in your corner.
- Regular one-to-one sessions
- Accountability on your goals
- Honest feedback on decisions, hires and spend
Founder, A Complexion Company and Sān Wellness.
Start with a Private Consultation →Private AdvisoryBy invitation+
Senior leadership, without the full-time hire.
- Fractional CMO or COO in your team
- Strategy, hiring and investor relationships
- Priority access to me
Trusted by Forbes-listed billionaire UHNW families.
Start with a Private Consultation →Keynotes & PanelsBy enquiry+
Luxury, growth, funding and AI, told through real stories from the room.
Send an enquiry →Workshops & MasterclassesBy enquiry+
Hands-on sessions for teams, accelerators and universities.
Send an enquiry →Founder ProgrammesBy enquiry+
Cohort mentoring for incubators and funds.
Send an enquiry →Retail Supplier ProgrammesBy enquiry+
Readying emerging brands for department-store shelves.
Send an enquiry →AI for OperationsBy enquiry+
Custom AI systems and team training for brands and agencies.
Send an enquiry →Thank you. Your enquiry is with me,
and I will be in touch shortly.
Case Studies +
Every case starts with one problem.
£18k → £80k a MonthDTC brand+
£18k → £80k
Plenty of people visiting. Almost no one buying.
- Found where visitors were dropping off
- Fixed the path from first visit to repeat order
- Ads scaled only where the numbers held
Monthly sales, one year: from £18k to £80k.
Start with a Private Consultation →Break-Even to 4.95xFood & drink+
4.95x
Every sale cost as much as the order was worth.
- Rebuilt the offer and the order value
- Tested creative weekly, cut what did not sell
- Tracked cost per sale, not likes
Cost per sale down 75%. Monthly revenue from £1,275 to £5,746 in six months.
Start with a Private Consultation →Idea → $500k RaisedWellness+
$500k
A founder ready to raise, without a route in.
- Investor story and deck
- Numbers and data room
- Rehearsed for the hard questions
Founder advisory through an institutional raise.
Start with a Private Consultation →One Market to ManyAfrican fashion+
+60%
A strong brand at home, ready for more.
- Market expansion strategy
- Pricing and positioning for new customers
- A plan the team could run
+60% revenue.
Start with a Private Consultation →Client Testimonials +
Swipe sideways. Tap to play, sound on.
Book Private Consultation · £50 +
A focused one-to-one on your brand: bring your biggest question on growth, retail, funding, paid social or AI. You leave knowing exactly what to do first, and which service, if any, fits.
- BeforeA short form, so I arrive prepared.
- During30 minutes on video, just the two of us.
- AfterYour next steps in writing, and a proposal if we are a fit.
£50, credited in full against any work we agree.
Pay £50 and choose your timeAfter payment you’ll pick a time in my calendar.